BRANDING | Package design

Rooted

Rooted is a horticultural therapy kit for mental health. A resource for city dwellers wishing to implement horticultural therapy at home, to “grow wellness” by providing the essential ingredients to begin.

The Rooted logo and accompanying brand elements were developed with custom potato printing and packaging printed on recycled oatmeal papers. The kit comes in a custom cedar box which can double as a planter and also provides a journal for tracking progress and provides worksheets for stress, anxiety and mood management.

The Rooted brand is a natural embodiment of the soothing colours, patterns, aromas and flavours that plants offer.