Web | Branding

ZIZA Boutique

ZIZA Boutique started as a pop-up shop before moving online and now has a permanent location and a thriving online presence. I was approached to aid in the re-design of their website as they changed platforms. Through this project it was decided that a new logo design would be necessary to better communicate ZIZA as a modern and stylish retail brand.

Simplicity and elegance was the key approach to these designs to optimize brand recognition and user experience.

A Vogue-inspired wordmark and an additional icon was created for the brand to be optimized for social media and future packaging. This icon was created with mirrored “z” scripted characters, evoking the shape of a dress form.